With a career started in 2003, I have an extensive experience as a Senior Creative Designer in diverse markets, including publishing, government, and educational industries.
My aim is always to find ideal connection between simplicity and usability. Intuitive and efficient user experience, attractive and user-friendly designs are the key for brands to communicate better and more efficiently with their target audience.
With over 15 years experience across multiple design disciplines – including visual and corporate identity, instructional resource design and development, user experience and user interface, I have the capacity to look at design problems from a wide angle.
I practice lean design in agile environments. This naturally encourages rapid, iterative design phases, which place a heavy focus on refinement, stakeholder input and team collaboration.
My process is quick, efficient, precise and adaptive. It is custom-tailored to each project, allowing it to deliver high quality designs, strategically focused on user needs and business objectives.